8 Marketing Ideas Every Travel Agency Should Do To Boost Business

Travel Agency Marketing Ideas

The scope in the tourism industry is increasing and people are exploding towards it. It is no new concept that people love to travel to new places to have some fun, learn new things, culture and lifestyle. With this trend growing at its highest pace, things are quite profitable in the tourism industry.

There is one downside though which is a case for almost every business and industry nowadays. The level of competition. In order to get success, it is mandatory for a businessman to stand out of the competition and then absorb the maximum returns.

The strategy is the first-hand tool that can really help you in a case like this. When you plan things beforehand, things get organized and give you enough time to understand the need for your target audience and give you back better Return on Investment (ROI)

By the means of this post, you will learn some strategic marketing ideas that will help you to stand your business up from the competition and make the things easy for you to innovate.

When you don’t use any new concept in your business, there is always a chance that your business can fall into the oblivion. So, let’s move on and learn some new marketing ideas that can help you to boost your business.

Here we go:

Marketing Strategic Ideas for your Travel Blog

Now, let’s have a look at how you can utilize these ideas to propel your business to the top.

#1. Fuse travel kits to Create Unique Packages

There is only one way you can distinguish two travel agencies and that is the packages they offer. There are many components that combine to form a complete tourism package. You need take leverage of this opportunity and create something new and highly lucrative for your customers.

Do an exhaustive research on the packages offered by your competitors. How they come up with such a package? What do they offer in their package? How they promote their business with that package?

You need to observe everything and then combine your components to create something different from your competitor and more lucrative for the customer base. This will help your customer to identify you in the crowded market field.

#2. Highlight your Speciality

In order to highlight your speciality, you need to generate a specialty. So, in order to generate that, you need to do something that can help you to get specialized in particular place or field.

You need to pick few places and activities first. Then you need to know as much as you can about the activity or place. This will help you to convey better information to your customers than other travel agencies. This gives your travel agency an edge over your competitors.

Your target customer leans towards you as they get better information and quality services than other of your competitors.

#3. Personalize with your Prospects

There is no bad thing if you be a salesman to your potential customers. It is assumed to be an efficient way to market products and services. However, you need to make sure that your selling pitch shouldn’t be too general.

Try to avoid DIY and self-service online solutions or at least minimize the usage. Approach your customer with a personal touch. Give them recommendations so that he feels a being valued. You can provide them personalized feeds via mail, in-person or over the phone.

#4. Invest your Energy more in Complex Tips

When you provide your customers a simple tip about traveling to someplace or anything, they could have done that by themselves. Instead of being highly capable, they won’t always simple solutions which they can do by themselves.

This can significantly bring your agency down. You need to provide some complex tips to your customer so that you can help them to give these tips a go. Simple tips can be done by the customer himself which throws you out of the picture. You don’t want that with your travel agency, right? So, work on complex tips that can not only help your customer but you also.

#5. Make sure to Work with Net rates

When your customer chooses for custom tours, you must opt for net rates from the supplier rather than settling on commission based income. This will make your agency’s cash flow steady and draws out the hassle of collecting commission every time you get a customer. With net rates, you will be preferred by most of the suppliers which will help you to promote your travel agency.

#6. Develop Your Travel Brand

Branding is the most important aspect of a business. It is considered as the best way of marketing your business. In order to establish your travel agency brand, you need to put your agency on national newspaper or at least on the local newspaper.

Get your business listed on Better Business Bureau for enhanced exposure. You can also build your reputation by writing real travel blogs and travelers reviews on reference websites.

#7. Engage With your Prospects

A Facebook page is highly recommended for a travel agency. You need to encourage your customers to leave reviews on your Facebook page. Engage with them and share insights and tips on social media. Social media is the best way to get close to your customers. So, engage with your customers through social media and share knowledgeable content. You will also get loads of feedbacks that can help you to understand where you can improve to get more customers.

#8. Connect With Other Industry Leaders For More Exposure

You can always connect with other businesses to get more exposure. For example, Get Best Mattress which is known for providing great mattress for hotel rooms, house, resort and more always love to connect with travel bloggers to share traveling experience and accommodation tips.

Conclusion

So, these are the marketing tips that will help you in getting more customers for your travel agency. Here is a summary of the above points for you to understand the topic more clearly.

  • There are many components that combine to form a complete tourism package. You need take leverage of this opportunity and create something new and highly lucrative for your customers.
  • You need to pick few places and activities first. Then you need to know as much as you can about the activity or place. This will help you to convey better information to your customers than other travel agencies.
  • Try to avoid DIY and self-service online solutions or at least minimize the usage. Approach your customer with a personal touch. Give them recommendations so that he feels a being valued.
  • You need to provide some complex tips to your customer so that you can help them to give these tips a go. Simple tips can be done by the customer himself which throws you out of the picture.
  • When your customer chooses for custom tours, you must opt for net rates from the supplier rather than settling on commission based income. This will make your agency’s cash flow steady and draws out the hassle of collecting commission every time you get a customer.
  • Branding is the most important aspect of a business. It is considered as the best way of marketing your business. In order to establish your travel agency brand, you need to put your agency on national newspaper or at least on the local newspaper.
  • A Facebook page is highly recommended for a travel agency. You need to encourage your customers to leave reviews on your Facebook page. Engage with them and share insights and tips on social media.

I hope that you like this post. Please do share it to spread the word. Apart from that if you have any inputs, let me know via comments. Till then have a rocking day ahead.

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