Millennials: it’s a generation like no other.
Graduating high school into wars and terrorist attacks, witnessing world poverty, recession, debt and, consequently, overall economic ruin first hand, Millennials weren’t given the privilege of having employment stability, financial support and inheriting the material possessions of their parents. Some of them did, sure – but mostly – Millennials are a generation of kids who had to grow up very fast and adapt in order to prevent the changed world chew them up and spit them out.
What are Millennials like, overall?
Often more informed, educated, experienced, digitally fluent and both emotionally and psychologically aware than prior generations, Millennials are in the habit of providing for themselves from an early age and focusing on business success as their primary goal.
Constantly hunted by the societal structure they were born into, they rely on themselves primarily, with trust issues and fear for survival of an immense magnitude. However, their fear is at the same time their driving force pushing them into all productive directions; detached from their family nucleus, Millennials are self-sufficient, both-feet-on-the-ground individuals who make sure their goals are set straight from the get go. They are honest and open about their priorities and rarely will they follow in the footsteps of their ancestors who were building families straight after puberty. In the Millennial world, the family comes second, but once it does – it’s built on a solid economic plan and a thought-out strategy striving for harmony.
Are Millennials changing the face of business?
This generation breeds amazing workers, dedicated individuals whose brains, seemingly, never stop. They’ll be your employee of the year or your next big competition. They’ve trashed the formerly anchored 9-to-5 business hours, working way past that and accepting nothing but success. They’re impatient and focused by default and will work tirelessly and diligently until they get what they wanted.
With such a healthy business attitude – they’ve been actively pushing boundaries and setting new business ideals.
Are they redefining business travel, too?
Unlike Gen X and Boomer entrepreneurs who hated the idea of leaving family and home to go and do business, Millennials are less tied town and find business traveling a form of ultimate business satisfaction. Thrilled by the hunt for a bargain, Millennials will pack their carry-on in a few moments and be on their next flight to a new business deal; with this attitude, they not only build opportunities for business expansion but also enriches their personal experiences and create memories.
Are they cost-travel conscious?
Considering their dynamic lifestyle and overabundance of choice they’ve been growing up with, Millennials are very impatient to get somewhere fast, do things as quickly as possible and then move onto the next big thing. This can often juxtapose with the company’s expected traveling budgets.
A study by Expedia conducted in 2013 by Harris Interactive explains that these busy bees are more likely to merge business with pleasure by extending a business trip into a vacation. According to the research, about 62% of Millennials have taken the opportunity to engage in some ‘bleasure’ (business + pleasure) while doing business. In fact, they’ve been doing it so often that they’ve turned it into a business method and found ways to profit from it.
While their absolute requirements for comfort and recklessness in spending habits may be read as foolish, they may as well be read as ultimate practicality.
How so? E.g. – when choosing a hotel, Millennials will first consider its exact location, while price will take the second place; they will rather take a cab to a meeting not to be late than “try and save money” by riding in public transport (and be late); they’ll want comfortable accommodation feeling they need to be rested for their upcoming business meeting, etc. Millennials, too, rely on on-demand travel agent services when they’ve got last-minute business opportunities to get their hands on and won’t have a problem to share accommodation when needed as long as they are in time to nail that business deal.
Armed with nothing but a smartphone, their vibrant intelligence and a rather refreshing zest for life, Millennials will be your best employees, don’t doubt it for a second. Their traveling habits may cost you a bit more than predicted, but you’ll have virtually all business deals hit a home run.
About the author
Marie Nieves is a student and a blogger who loves unusual trips, gadgets and creative ideas. On her travels she likes to read poetry and prose and to surf the Internet. Her favourite writer is Tracy Chevalier and she always carries one of her books in her bag. She is an avid lover of photography who loves to talk about her experiences. You can find Marie on Facebook or follow her on Twitter and Pinterest.